Success seems to be distributed randomly in the world of social media. Creators with millions of followers live paycheck to paycheck and global celebrities are going broke, while small niche creators build business empires in under three years.
The truth is, there’s nothing random about this. Not even a tiny little bit. As a strategy consultant with a background in law - and years of working with creators and online entrepreneurs - I’ve seen every kind of success and failure you can imagine.
Now, if you ask me to condense all my observations to one key lesson, here it is: the difference is in the knowledge. How much do you know, and how aware are you of the things you don’t know?
In a world where white-collar work is eaten by AI, creators don’t just survive. They lead. When machines take over logic, what’s left is presence, persuasion, personality. The dominance of the creator economy is the logical next step in the evolution of society.
Yet in order to lead, creators, stars and influencers need to be equipped with the right knowledge. As a strong believer in the creator economy, having been shaped and positively influenced by YouTubers since I graduated high school, my mission is to equip them with this knowledge.
Business strategy, financial planning, tax planning, risk management, asset protection and creating a legacy. If you struggle with any of these - or you see unused potential - you’re in the right place now.
